Google Ads to Keep Your Business on Top

Google’s pay per click advertisements are sponsored ads that appear at the top and bottom of the organic results on a page. These ads work by associating search queries with keywords that describe your product or service.  The ads are seen by thousands of browsers but cost nothing until the link is clicked and the potential customer is driven to your site. Pay per click ads produce results with first page placement resulting in guaranteed sales leads. That is why using Google Ads is a crucial part of the online marketing success we’ve had with our clients. Utilizing these ads is a quick way to get eyes on your business.

The key to properly using Google Ads is to understand all of the possible benefits to be gained and making sure to take advantage of all of them. These ads have the ability to drive people to your website, but our goal is to make sure that you are ready for the traffic it creates as well. Google ads also allow us to take a targeted approach to marketing by combining the efforts of SEO and the ad itself. One of the reasons that Google ads are not only effective but cost efficient is because they have to actually work at getting you clicks in order to make money.

In order for your ad to appear alongside the organic results on a search engine, it must win an ad auction. An ad auction is an automated process that Google and other search engines use to determine the relevance and validity of an advertisement that appears on their results page. Advertisers have to bid on the keywords that will trigger these ads. Soul Sisters Digital Design is here to help you utilize this tool to the fullest and make sure that it is a productive way to spend your ad dollars.

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Google Ads for Quick Results

Ultimately, we do not want you to have to pour out funds for Google Ads all the time for the duration of your business. The goal of using these paid ads is not just to benefit from their temporary boost to your online presence but to be a building block for your business to become the king of the market. When we run Google Ad campaigns we are not just looking to use them to make those sales but to take the analytics and increased traffic for future sales goals. The more that we can boost your business and create the reputation that you are the most trusted place to go in your particular market, the less you will have to rely on boosts to get eyes on your advertising.

The main thing that we want you to know about working with Soul Sisters Digital Design is that we are going to build your business’s online marketing in such a way that you see long term benefits. Each and every time you invest in a marketing campaign through us, we want you to see the big picture and how this is going to affect your overall performance online.

If you are interested in learning more about how Google Ads work and how we can use them to make sure you can corner the market in your area, then call us for a free consultation.